About

For many people, Jumbo is more than just a place to buy groceries. It is part of their daily routine. Picking up something quickly, finding inspiration for dinner, or simply enjoying a familiar moment in the neighbourhood.

Together with Communicatie Team, we developed a vox pop format for Jumbo that puts real people front and centre. No actors or scripted lines, but spontaneous reactions from passers-by, customers and local residents. People sharing, in their own words, what Jumbo means to them.

Rather than focusing on the supermarket itself, the series centred around people’s personal experiences. From the convenience of having a store nearby to the friendly staff, from the wide range of products to that one item that always ends up in the shopping basket. Small, relatable stories that together create a human picture of the brand.

The style is open, positive and approachable. We filmed close to the people, leaving room for genuine reactions, small smiles and unexpected answers. That is exactly what makes the content feel authentic and personal.

By choosing to capture the reactions of real people on the street, the series shows how Jumbo is woven into everyday life. Relatable, honest and human. Our role included finding and capturing these stories, developing the vox pop format and handling the full production. The result is a content series in which real people explain why Jumbo works for them.