An accessible online campaign about financial security with Sjoerd in the lead role.
For Albert Heijn, we collaborated with TBWA/Neboko to produce a series that shows the power of a strong format. In Blij met Sjoerd, viewers follow a supermarket employee who sets out to explore new worlds. Light, energetic, and always with a human touch.
The success lies in the recognizability and rhythm of the series. Each episode feels familiar, yet new. That’s what keeps people watching. With 69 episodes and multiple awards, including two Cannes Lions, the series grew into one of the strongest branded content formats of Appie Today.
Our role focused on full production and direction. Delivering consistent quality across a long-running series, with attention to detail and pacing.
Watch all episodes on the Blij met Sjoerd Youtube channel.
Building a format that grows on entertainment and recognition.
Curious what Formatique can do for you?
Johan van Hasseltweg 43
1021 KN Amsterdam
+316 526 71 274
info@formatique.nl
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