{"id":1002,"date":"2025-06-04T13:22:01","date_gmt":"2025-06-04T13:22:01","guid":{"rendered":"https:\/\/formatique.nl\/branded-content-video\/"},"modified":"2026-06-23T13:24:00","modified_gmt":"2026-06-23T13:24:00","slug":"branded-content-video","status":"publish","type":"page","link":"https:\/\/formatique.nl\/en\/video-strategy\/branded-content-video\/","title":{"rendered":"Branded content"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container introfront uagb-block-0c0f6a01 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container linksintro uagb-block-5fffa62b\">\n<h1 class=\"wp-block-heading\" style=\"font-size:clamp(42.068px, 2.629rem + ((1vw - 3.2px) * 3.951), 80px);line-height:1\">Branded content people actually want to watch<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 0.721), 21px);\">Not pushy brand videos, but branded content formats that work for both audience and brand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container introvidrechts uagb-block-ed1e5adb\">\n<div class=\"video-container\">\n  <iframe loading=\"lazy\"\n    src=\"https:\/\/player.vimeo.com\/video\/892225174?h=fbf38b832c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"\n    width=\"640\" height=\"360\"\n    frameborder=\"0\"\n    allow=\"autoplay; fullscreen; picture-in-picture\"\n    allowfullscreen>\n  <\/iframe>\n  <script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0cd10a3c default uagb-is-root-container\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate content only works when it doesn\u2019t feel like advertising. The best formats entertain, inform, or inspire, while the brand is a natural part of the story, not something added on top. At Formatique, we create brand content that is strong in substance and easy to watch. Sometimes journalistic, sometimes light, sometimes boldly creative.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-82f98ab3 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6b205db9 headensub\"><h2 class=\"uagb-heading-text\">Let your branded content take part instead of broadcast<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A strong branded format shows what your brand stands for without overdoing it. That\u2019s exactly what builds trust, recognition, and engagement. Not by shouting louder, but by creating something people choose to watch.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024-037-formatique-marketing-socialcontent-branded-short-03\" src=\"https:\/\/player.vimeo.com\/video\/1196240412?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8b43550f headensub\"><h2 class=\"uagb-heading-text\">Branded content formats work better than one-off videos<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">With a strong format, you build recognition for your audience and your brand. It also makes you more efficient. You don\u2019t have to start from scratch every time, while quality and consistency actually improve.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5f506439 headensub\"><h2 class=\"uagb-heading-text\">From editorial strategy to production<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We don\u2019t just come up with a strong idea, we make sure it works in practice. Editorially sharp, production-wise seamless, and aligned with platform, audience, and distribution. This is how we create corporate content that\u2019s not just beautiful, but truly effective.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024-037-formatique-marketing-socialcontent-branded-short-02\" src=\"https:\/\/player.vimeo.com\/video\/1196240413?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e39159b0 headensub\"><h2 class=\"uagb-heading-text\">FAQ<\/h2><\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-f02926da uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3e2456b0 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>What is branded content?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Branded content video is a form of content in which a brand tells a story that is genuinely interesting to the viewer. Instead of a traditional advertisement, the story takes center stage.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b057f79f \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Why do formats work so well for branded content?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Formats create recognition and continuity. Instead of a single one-off video, you build a series in which your story keeps returning. This makes it easier to stay consistently visible and helps your audience know what to expect. That\u2019s how branded content evolves from a one-off execution into an ongoing content strategy.<br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-84423e47 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>When does branded content really work?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Branded content works when it delivers value to the viewer, not just to the brand. That means the content needs to be interesting, relevant, or entertaining in its own right, regardless of the message. By working with formats and recurring structures, branded content stays recognizable and helps you build reach and trust over time. This turns it from a one-off campaign into a consistent way to stay visible with your audience.<br><\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-382920d8 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>What is the difference between branded content and advertising?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Advertising tries to buy attention. Branded content aims to earn it. By creating content people genuinely want to watch, you build a relationship with your audience. The brand is woven into the content, rather than interrupting the message.<\/p><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branded content people actually want to watch Not pushy brand videos, but branded content formats that work for both audience and brand. Corporate content only works when it doesn\u2019t feel like advertising. The best formats entertain, inform, or inspire, while the brand is a natural part of the story, not something added on top. 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