{"id":998,"date":"2026-03-16T11:21:19","date_gmt":"2026-03-16T11:21:19","guid":{"rendered":"https:\/\/formatique.nl\/event-content\/"},"modified":"2026-06-23T13:16:41","modified_gmt":"2026-06-23T13:16:41","slug":"event","status":"publish","type":"page","link":"https:\/\/formatique.nl\/en\/event\/","title":{"rendered":"Event"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container introfront uagb-block-0c0f6a01 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container linksintro uagb-block-5fffa62b\">\n<h1 class=\"wp-block-heading\" style=\"font-size:clamp(40.387px, 2.524rem + ((1vw - 3.2px) * 3.71), 76px);line-height:1\">From event to content machine<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 0.721), 21px);\">The right formats unlock more value for your event.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container introvidrechts uagb-block-ed1e5adb\">\n<div class=\"video-container\">\n  <iframe loading=\"lazy\"\n    src=\"https:\/\/player.vimeo.com\/video\/892225174?h=fbf38b832c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"\n    width=\"640\" height=\"360\"\n    frameborder=\"0\"\n    allow=\"autoplay; fullscreen; picture-in-picture\"\n    allowfullscreen>\n  <\/iframe>\n  <script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0cd10a3c default uagb-is-root-container\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">An event might only last a day, but its value doesn\u2019t have to end there.<br>With the right approach, it becomes more than a moment. It becomes a foundation for ongoing content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-82f98ab3 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6b205db9 headensub\"><h2 class=\"uagb-heading-text\">Make the most of that one moment<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At a conference, everything comes together: speakers, insights, conversations. The real value isn\u2019t just in the moment, but in the content being shared. Formatique turns those moments into editorial, content-driven videos that live on long after the event, designed for the way people watch online. Because while many events settle for an aftermovie, we see an opportunity to create far more from the same day.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024-037-formatique-marketing-socialcontent-event-VB3-UK\" src=\"https:\/\/player.vimeo.com\/video\/1193533009?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8b43550f headensub\"><h2 class=\"uagb-heading-text\">Transform your event into ongoing content<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Get more out of your conference by planning what you want to create in advance. By working with recurring formats, like speaker interviews, key takeaways, or expert views, you turn one shoot day into a stream of content that lasts for weeks or months. We support the entire process: from announcement and build-up, to capturing the event, to transforming it into content afterwards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make your event last beyond the moment. Whether it\u2019s physical, online, or hybrid, success comes down to engaging, content-driven formats. Especially online, a format is what keeps people watching, or makes them drop off. You\u2019re not creating a single video, but building a system. Because when done right, your event doesn\u2019t end after one day, it begins there.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/formatique.nl\/wp-content\/uploads\/2026\/03\/2024-037-formatique-marketing-socialcontent-event-VB3-UK-1.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e39159b0 headensub\"><h2 class=\"uagb-heading-text\">FAQ<\/h2><\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-f02926da uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3e2456b0 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Why should you include video in the organization of your event?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Because an event without video remains a closed moment. Everything that happens stays limited to the people who were there. By integrating video from the start, you ensure that the content, conversations, and insights create impact beyond the event itself. You expand your reach, extend the lifespan of your event, and make its output valuable for marketing, sales, and internal communication.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-f20a4b50 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>How do you get more ROI from your event with video?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>By not just creating an aftermovie, but by deciding upfront what content you want to capture. During an event, conversations, insights, and stories naturally emerge,  all of which can be turned into multiple videos. This way, a single event generates content you can use for weeks or even months. And ensures a high return on investment.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b057f79f \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Which videos should you create during an event?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>The most value lies in content-driven videos. Think of speaker interviews, short session summaries, and expert insights. Combined with atmosphere footage, this creates a series of videos that capture both the substance and the energy of the event and remain useful long after it\u2019s over.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-84423e47 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>How do you make event content useful for different teams within your organization?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>The same event content can be used in multiple ways. Marketing uses it for visibility and campaigns, sales for follow-up and lead nurturing and internal teams for knowledge sharing. By thinking in advance about how your content will be used, you ensure that a single event serves multiple goals and delivers value across the entire organization.<\/p><\/div><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>From event to content machine The right formats unlock more value for your event. An event might only last a day, but its value doesn\u2019t have to end there.With the right approach, it becomes more than a moment. It becomes a foundation for ongoing content. Make the most of that one moment At a conference, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-998","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event - Formatique<\/title>\n<meta name=\"description\" content=\"Get more out of your event than just an aftermovie. 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