{"id":605,"date":"2025-05-16T14:23:11","date_gmt":"2025-05-16T14:23:11","guid":{"rendered":"https:\/\/formatique.nl\/?post_type=project&p=605"},"modified":"2026-06-12T07:49:00","modified_gmt":"2026-06-12T07:49:00","slug":"what-drives-you","status":"publish","type":"project","link":"https:\/\/formatique.nl\/en\/project\/what-drives-you\/","title":{"rendered":"AFAS What Drives You"},"content":{"rendered":"
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AFAS What Drives You<\/h1>\n

AFAS and Formatique put the target audience at the center with a distinctive employer branding campaign.<\/span><\/p>\n<\/div>\n

\n Employer branding<\/span>\n Internal Communication<\/span>\n Report<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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about<\/h2>\n\n\n\n

Recruitment communication is often inside-out. Companies talk about themselves, often in ways that lack distinctiveness. In the \u201cWhat Drives You\u201d campaign for AFAS, the approach was built from the target audience outward.Viewers recognize themselves because the audience is literally brought into focus, by asking what drives them in a job.<\/p>\n\n\n\n

A defining element of the campaign is that video was chosen as the leading content format, across all stages of the journey. In combination with the broader media mix and distribution strategy, the campaign primarily generated high-quality reach.<\/p>\n\n\n\n

With this video series, Formatique won the Gouden Grand Prix Content Marketing Award in the Business to Employer (B2E) category. Formatique developed the concept and produced this video series from A to Z.<\/p>\n<\/div>\n\n\n\n

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Software tot leven brengen via herkenbare werksituaties en menselijke verhalen.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Succes starts with AFAS<\/div>\n <\/a>\n\n
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Branded Content<\/p>

Social Media Content<\/p>

TV Commercial<\/p> \n <\/div>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n

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Our Way Forward<\/div>\n <\/a>\n\n
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Employer branding<\/p>

Internal Communication<\/p>

Live & hybrid events<\/p> \n <\/div>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n

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Viroclinics Recruitment<\/div>\n <\/a>\n\n
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Employer branding<\/p>

Internal Communication<\/p>

Social Media Content<\/p> \n <\/div>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n

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Doorbrekers<\/div>\n <\/a>\n\n
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Branded Content<\/p>

Human Interest<\/p>

Report<\/p> \n <\/div>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n <\/div><\/div>\n\n\n

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Interested?<\/h1>\n\n\n\n

Curious what Formatique can do for you?<\/p>\n\n\n\n

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Get in touch<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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